{"id":11111,"date":"2026-10-18T18:50:10","date_gmt":"2026-10-18T21:50:10","guid":{"rendered":"https:\/\/bupurpe.com\/?page_id=11111"},"modified":"2026-10-18T18:53:28","modified_gmt":"2026-10-18T21:53:28","slug":"principios-e-valores","status":"publish","type":"page","link":"https:\/\/bupurpe.com\/en\/principios-e-valores\/","title":{"rendered":"Princ\u00edpios e Valores | Bupurpe AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11111\" class=\"elementor elementor-11111\">\n\t\t\t\t<div data-wpr-sticky-section=\"yes\" data-wpr-position-type=\"sticky\" data-wpr-position-offset=\"0\" data-wpr-position-location=\"top\" data-wpr-sticky-devices=\"mobile_sticky tablet_sticky desktop_sticky\" data-wpr-custom-breakpoints=\"\" data-wpr-active-breakpoints=\"mobile_sticky tablet_sticky desktop_sticky\" data-wpr-z-index=\"10\" data-wpr-sticky-hide=\"\" data-wpr-replace-header=\"\" data-wpr-animation-duration=\"\" data-wpr-sticky-type=\"sticky\" 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class=\"elementor-element elementor-element-573fbd2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"573fbd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ede32 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"22ede32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"pt-BR\">\r\n<head>\r\n<meta charset=\"UTF-8\">\r\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n<meta name=\"theme-color\" content=\"#08070D\">\r\n<meta name=\"description\" content=\"Conhe\u00e7a os princ\u00edpios e valores da Bupurpe AI: tecnologia respons\u00e1vel, intelig\u00eancia artificial \u00e9tica, seguran\u00e7a, privacidade e crescimento sustent\u00e1vel.\">\r\n<title>Princ\u00edpios e Valores | Bupurpe AI<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;500;600;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n:root{--bg:#08070D;--soft:#0D0A15;--card:#120D1D;--purple:#8B5CF6;--lav:#C4A7FF;--white:#F7F3FF;--text:#C8BED7;--muted:#9D91B0;--line:rgba(190,160,235,.18);--radius:22px}\r\n*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--white);font-family:Montserrat,system-ui,sans-serif;line-height:1.7;-webkit-font-smoothing:antialiased}\r\n.bp-values{overflow:hidden;background:radial-gradient(ellipse at 50% 0%,rgba(91,42,154,.15),transparent 42%),var(--bg)}\r\n.bp-container{width:100%;max-width:none;margin:0;padding-left:clamp(20px,5vw,80px);padding-right:clamp(20px,5vw,80px)}\r\n.bp-hero{position:relative;isolation:isolate;overflow:hidden;padding:100px 0 82px;text-align:center;background:radial-gradient(ellipse at 50% 10%,rgba(139,92,246,.22),transparent 43%),linear-gradient(180deg,#0C0814,#08070D)}\r\n.bp-hero:before{content:\"\";position:absolute;z-index:-1;width:min(800px,90vw);aspect-ratio:1;top:-390px;left:50%;transform:translateX(-50%);border:1px solid rgba(196,167,255,.2);border-radius:50%;box-shadow:0 0 70px rgba(118,60,203,.18),inset 0 0 70px rgba(118,60,203,.12)}\r\n.bp-eyebrow{display:inline-flex;align-items:center;gap:9px;padding:8px 13px;border:1px solid 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strong{color:var(--lav)}\r\n@media(max-width:900px){.bp-principles-grid,.bp-values-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.bp-section-intro{grid-template-columns:1fr;gap:10px}.bp-rules{grid-template-columns:1fr}}\r\n@media(max-width:600px){.bp-container{width:100%;padding-left:18px;padding-right:18px}.bp-hero{padding:72px 0 60px}.bp-section{padding:58px 0}.bp-principles-grid,.bp-values-grid,.bp-practice-grid{grid-template-columns:1fr}.bp-card,.bp-value-card,.bp-practice{padding:22px}.bp-section-head{text-align:left;margin-bottom:28px}.bp-decision{padding:50px 0}.bp-commitment{padding:55px 0 65px}}\r\n@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.bp-card,.bp-value-card{transition:none}}\r\n\r\n\/* Elementor full-width safeguards *\/\r\n.bp-values {\r\n  width: 100%;\r\n  max-width: none;\r\n  margin-left: 0;\r\n  margin-right: 0;\r\n}\r\n\r\n<\/style>\r\n<div class=\"bp-values\">\r\n<section class=\"bp-hero\" aria-labelledby=\"bp-values-title\"><div class=\"bp-container\">\r\n<span class=\"bp-eyebrow\">Nossa ess\u00eancia<\/span>\r\n<h1 id=\"bp-values-title\">Tecnologia com prop\u00f3sito.<span class=\"bp-gradient-text\">Integridade em cada decis\u00e3o.<\/span><\/h1>\r\n<p>Acreditamos que a inova\u00e7\u00e3o s\u00f3 gera valor duradouro quando \u00e9 constru\u00edda sobre princ\u00edpios s\u00f3lidos, decis\u00f5es respons\u00e1veis e respeito \u00e0s pessoas.<\/p>\r\n<div class=\"bp-chips\"><span class=\"bp-chip\">IA respons\u00e1vel<\/span><span class=\"bp-chip\">Privacidade e seguran\u00e7a<\/span><span class=\"bp-chip\">Integridade t\u00e9cnica<\/span><span class=\"bp-chip\">Crescimento sustent\u00e1vel<\/span><\/div>\r\n<\/div><\/section>\r\n\r\n<section class=\"bp-section\" aria-labelledby=\"bp-principles-title\"><div class=\"bp-container\">\r\n<div class=\"bp-section-head\"><span class=\"bp-eyebrow\">01 \u00b7 O que n\u00e3o negociamos<\/span><h2 id=\"bp-principles-title\">Nossos princ\u00edpios<\/h2><p>S\u00e3o os limites \u00e9ticos, legais e t\u00e9cnicos que orientam nossas decis\u00f5es \u2014 mesmo diante de press\u00e3o por velocidade ou crescimento.<\/p><\/div>\r\n<div class=\"bp-principles-grid\">\r\n<article class=\"bp-card\"><div class=\"bp-icon\">\u25c7<\/div><h3>\u00c9tica e integridade<\/h3><p>Agimos com honestidade e coer\u00eancia entre o que comunicamos e o que entregamos. A confian\u00e7a vale mais do que resultados de curto prazo.<\/p><\/article>\r\n<article class=\"bp-card\"><div class=\"bp-icon\">\u25c8<\/div><h3>Privacidade e prote\u00e7\u00e3o de dados<\/h3><p>Tratamos dados com responsabilidade, aplicando privacidade desde a concep\u00e7\u00e3o e respeitando as obriga\u00e7\u00f5es legais pertinentes.<\/p><\/article>\r\n<article class=\"bp-card\"><div class=\"bp-icon\">\u2311<\/div><h3>Seguran\u00e7a por concep\u00e7\u00e3o<\/h3><p>Incorporamos seguran\u00e7a \u00e0 arquitetura, aos acessos e ao ciclo de desenvolvimento, priorizando preven\u00e7\u00e3o e menor privil\u00e9gio.<\/p><\/article>\r\n<article class=\"bp-card\"><div class=\"bp-icon\">\u25ce<\/div><h3>Transpar\u00eancia e confian\u00e7a<\/h3><p>Comunicamos capacidades, limita\u00e7\u00f5es, condi\u00e7\u00f5es e riscos com clareza. N\u00e3o prometemos resultados que n\u00e3o podemos sustentar.<\/p><\/article>\r\n<article class=\"bp-card\"><div class=\"bp-icon\">\u2727<\/div><h3>IA respons\u00e1vel<\/h3><p>Consideramos precis\u00e3o, vieses, explicabilidade, supervis\u00e3o humana e impactos sobre as pessoas, com controles proporcionais ao risco.<\/p><\/article>\r\n<article class=\"bp-card\"><div class=\"bp-icon\">\u2318<\/div><h3>Integridade t\u00e9cnica<\/h3><p>Prazos n\u00e3o justificam ignorar vulnerabilidades cr\u00edticas, comprometer dados ou colocar sistemas em produ\u00e7\u00e3o sem controles necess\u00e1rios.<\/p><\/article>\r\n<article class=\"bp-card\"><div class=\"bp-icon\">\u25c9<\/div><h3>Autonomia humana<\/h3><p>A tecnologia deve ampliar capacidades, n\u00e3o manipular escolhas. Rejeitamos interfaces enganosas e obst\u00e1culos artificiais.<\/p><\/article>\r\n<\/div><\/div><\/section>\r\n\r\n<section class=\"bp-section bp-section--soft\" aria-labelledby=\"bp-values-title-2\"><div class=\"bp-container\">\r\n<div class=\"bp-section-intro\"><div><span class=\"bp-eyebrow\">02 \u00b7 Como escolhemos agir<\/span><h2 id=\"bp-values-title-2\">Nossos valores<\/h2><\/div><p>S\u00e3o as prioridades e os comportamentos que transformam nossos princ\u00edpios em produtos \u00fateis, rela\u00e7\u00f5es de confian\u00e7a e resultados sustent\u00e1veis.<\/p><\/div>\r\n<div class=\"bp-values-grid\">\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 01<\/span><h3>Inova\u00e7\u00e3o com prop\u00f3sito<\/h3><p>Aplicamos tecnologia para resolver problemas concretos e criar valor real \u2014 n\u00e3o apenas para acompanhar tend\u00eancias.<\/p><\/article>\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 02<\/span><h3>Simplicidade inteligente<\/h3><p>Reduzimos complexidade desnecess\u00e1ria com experi\u00eancias claras, processos compreens\u00edveis e solu\u00e7\u00f5es \u00fateis.<\/p><\/article>\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 03<\/span><h3>Foco no cliente<\/h3><p>Ouvimos, compreendemos desafios reais e evolu\u00edmos nossas solu\u00e7\u00f5es para entregar valor consistente ao longo do tempo.<\/p><\/article>\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 04<\/span><h3>Agilidade respons\u00e1vel<\/h3><p>Experimentamos e aprendemos em ciclos curtos sem comprometer seguran\u00e7a, qualidade ou confian\u00e7a.<\/p><\/article>\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 05<\/span><h3>Autonomia com responsabilidade<\/h3><p>Incentivamos iniciativa e liberdade t\u00e9cnica dentro de limites claros, considerando impactos e consequ\u00eancias.<\/p><\/article>\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 06<\/span><h3>Decis\u00f5es orientadas por evid\u00eancias<\/h3><p>Usamos dados, experimenta\u00e7\u00e3o e an\u00e1lise cr\u00edtica. Reconhecemos incertezas e validamos hip\u00f3teses.<\/p><\/article>\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 07<\/span><h3>Aprendizado cont\u00ednuo<\/h3><p>Transformamos erros e incidentes em oportunidades para compreender causas, fortalecer sistemas e evitar recorr\u00eancias.<\/p><\/article>\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 08<\/span><h3>Colabora\u00e7\u00e3o e respeito<\/h3><p>Valorizamos perspectivas diferentes, comunica\u00e7\u00e3o aberta, compartilhamento de conhecimento e rela\u00e7\u00f5es \u00e9ticas.<\/p><\/article>\r\n<article class=\"bp-value-card\"><span class=\"bp-value-number\">VALOR 09<\/span><h3>Crescimento sustent\u00e1vel<\/h3><p>Buscamos resultados de longo prazo, equilibrando qualidade, seguran\u00e7a, satisfa\u00e7\u00e3o do cliente e sustentabilidade econ\u00f4mica.<\/p><\/article>\r\n<\/div><\/div><\/section>\r\n\r\n<section class=\"bp-section\" aria-labelledby=\"bp-practice-title\"><div class=\"bp-container\">\r\n<div class=\"bp-section-head\"><span class=\"bp-eyebrow\">03 \u00b7 Do discurso \u00e0 pr\u00e1tica<\/span><h2 id=\"bp-practice-title\">Princ\u00edpios aplicados ao trabalho<\/h2><p>Nosso compromisso precisa aparecer na arquitetura, nos produtos e na forma como operamos.<\/p><\/div>\r\n<div class=\"bp-practice-grid\">\r\n<article class=\"bp-practice\"><h3><span>\u2318<\/span>Engenharia e dados<\/h3><ul><li>Controles de acesso e isolamento adequado entre organiza\u00e7\u00f5es.<\/li><li>Testes, revis\u00e3o de c\u00f3digo e verifica\u00e7\u00f5es de seguran\u00e7a.<\/li><li>Pol\u00edticas de reten\u00e7\u00e3o e tratamento de dados adequadas \u00e0 finalidade.<\/li><li>Gest\u00e3o transparente de vulnerabilidades e d\u00e9bito t\u00e9cnico.<\/li><\/ul><\/article>\r\n<article class=\"bp-practice\"><h3><span>\u2727<\/span>Produto e experi\u00eancia<\/h3><ul><li>Interfaces claras, acess\u00edveis e compreens\u00edveis.<\/li><li>Permiss\u00f5es, condi\u00e7\u00f5es e consequ\u00eancias explicadas com clareza.<\/li><li>Aus\u00eancia de padr\u00f5es manipulativos e barreiras artificiais.<\/li><li>Decis\u00f5es de produto apoiadas em feedback e usabilidade.<\/li><\/ul><\/article>\r\n<article class=\"bp-practice\"><h3><span>\u25c8<\/span>Intelig\u00eancia artificial<\/h3><ul><li>Avalia\u00e7\u00e3o de confiabilidade, vieses e limita\u00e7\u00f5es.<\/li><li>Valida\u00e7\u00f5es e mecanismos de prote\u00e7\u00e3o proporcionais ao risco.<\/li><li>Supervis\u00e3o humana em aplica\u00e7\u00f5es que a exijam.<\/li><li>Rastreabilidade e revis\u00e3o de decis\u00f5es relevantes, quando aplic\u00e1vel.<\/li><\/ul><\/article>\r\n<article class=\"bp-practice\"><h3><span>\u25ce<\/span>Gest\u00e3o e opera\u00e7\u00e3o<\/h3><ul><li>Reconhecimento por qualidade, seguran\u00e7a e colabora\u00e7\u00e3o.<\/li><li>An\u00e1lise de incidentes com foco em causas e preven\u00e7\u00e3o.<\/li><li>Comunica\u00e7\u00e3o honesta sobre riscos e limita\u00e7\u00f5es.<\/li><li>Indicadores consistentes e melhoria cont\u00ednua.<\/li><\/ul><\/article>\r\n<\/div><\/div><\/section>\r\n\r\n<section class=\"bp-decision\"><div class=\"bp-container\"><div class=\"bp-decision-panel\">\r\n<span class=\"bp-eyebrow\">04 \u00b7 Como decidimos<\/span><h2>Os valores orientam nossas escolhas. Os princ\u00edpios estabelecem os limites.<\/h2>\r\n<p>Quando prioridades entram em conflito, n\u00e3o sacrificamos seguran\u00e7a, privacidade ou confian\u00e7a para acelerar uma entrega. Tornamos os riscos expl\u00edcitos, avaliamos alternativas e documentamos decis\u00f5es de acordo com sua criticidade.<\/p>\r\n<div class=\"bp-rules\"><div class=\"bp-rule\">Velocidade n\u00e3o justifica ignorar riscos cr\u00edticos.<\/div><div class=\"bp-rule\">Crescimento n\u00e3o justifica pr\u00e1ticas enganosas.<\/div><div class=\"bp-rule\">Automa\u00e7\u00e3o n\u00e3o elimina a responsabilidade humana.<\/div><\/div>\r\n<\/div><\/div><\/section>\r\n\r\n<section class=\"bp-commitment\"><div class=\"bp-container\">\r\n<span class=\"bp-eyebrow\">05 \u00b7 Nosso compromisso<\/span>\r\n<h2>Inovar sem perder a integridade.<span class=\"bp-gradient-text\">Automatizar sem desumanizar.<\/span><\/h2>\r\n<p>Queremos construir solu\u00e7\u00f5es que ampliem capacidades, simplifiquem opera\u00e7\u00f5es e ajudem empresas a evoluir com mais intelig\u00eancia e confian\u00e7a. Responsabilidade exige revis\u00e3o, aprendizado, transpar\u00eancia e disposi\u00e7\u00e3o para melhorar continuamente.<br><br><strong>Intelig\u00eancia para evoluir. Tecnologia para transformar. Integridade para construir o futuro.<\/strong><\/p>\r\n<\/div><\/section>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28110490 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"28110490\" data-element_type=\"container\" data-e-type=\"container\" id=\"xs_footer_8\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5cade1b5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5cade1b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eca9726 elementor-widget elementor-widget-image\" data-id=\"4eca9726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bupurpe.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"67\" src=\"https:\/\/bupurpe.com\/wp-content\/uploads\/2024\/08\/1-PhotoRoom-2.png-PhotoRoom-2-e1724178982547.png\" class=\"attachment-full size-full wp-image-5048\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30568db5 elementor-widget elementor-widget-text-editor\" data-id=\"30568db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Infraestrutura para o crescimento inteligente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ea25bc elementor-widget elementor-widget-elementskit-social-media\" data-id=\"13ea25bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-social-media.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t\t <ul class=\"ekit_social_media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-da8f4de\">\n\t\t\t\t\t    <a\n\t\t\t\t\t\thref=\"https:\/\/www.facebook.com\/bupurpe\/\" aria-label=\"Facebook\" class=\"f\" >\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\n                                                                                                            <\/a>\n                    <\/li>\n                    \t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-8f886e8\">\n\t\t\t\t\t    <a\n\t\t\t\t\t\thref=\"https:\/\/br.linkedin.com\/company\/bupurpe\" aria-label=\"LinkedIn\" class=\"in\" >\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\n                                                                                                            <\/a>\n                    <\/li>\n                    \t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-c8596be\">\n\t\t\t\t\t    <a\n\t\t\t\t\t\thref=\"https:\/\/www.instagram.com\/bupurpe\/\" aria-label=\"Instagram\" class=\"instagram\" >\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\n                                                                                                            <\/a>\n                    <\/li>\n                    \t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18de570d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"18de570d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1dc67c elementor-widget elementor-widget-heading\" data-id=\"d1dc67c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Links importantes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5195ffc9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5195ffc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770a2c66 elementor-widget elementor-widget-elementskit-page-list\" data-id=\"770a2c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-page-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"elementor-icon-list-itemsfg \">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-list-item   \">\n\t\t\t\t\t\t<a class=\"elementor-repeater-item-01d06f0 ekit_badge_left\" >\n\t\t\t\t\t\t\t<div class=\"ekit_page_list_content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\n\t\t\t\t\t\t\t\t\t<span class=\"ekit_page_list_title_title\">In\u00edcio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon-list-item   \">\n\t\t\t\t\t\t<a class=\"elementor-repeater-item-567daef ekit_badge_left\" >\n\t\t\t\t\t\t\t<div class=\"ekit_page_list_content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\n\t\t\t\t\t\t\t\t\t<span class=\"ekit_page_list_title_title\">Quem somos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon-list-item   \">\n\t\t\t\t\t\t<a class=\"elementor-repeater-item-9eede7a ekit_badge_left\" >\n\t\t\t\t\t\t\t<div class=\"ekit_page_list_content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\n\t\t\t\t\t\t\t\t\t<span class=\"ekit_page_list_title_title\">Fale conosco<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon-list-item   \">\n\t\t\t\t\t\t<a class=\"elementor-repeater-item-71b9a56 ekit_badge_left\" >\n\t\t\t\t\t\t\t<div class=\"ekit_page_list_content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\n\t\t\t\t\t\t\t\t\t<span class=\"ekit_page_list_title_title\">Partners<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51408940 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"51408940\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36ca88e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"36ca88e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee821a elementor-widget elementor-widget-text-editor\" data-id=\"eee821a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fale conosco<\/p><p>Brasil: <a href=\"mailto:contato@bupurpe.com.br\">contato@bupurpe.com.br<\/a><br \/>Global: <a href=\"mailto:contact@bupurpe.com\">contact@bupurpe.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c84623a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"c84623a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b454bc1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b454bc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375328b1 elementor-widget elementor-widget-elementskit-heading\" data-id=\"375328b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\"><p class=\"ekit-heading--title elementskit-section-title \">\u00a92019. Bupurpe AI. Todos os direitos reservados<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9991cf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f9991cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe1b5e elementor-widget elementor-widget-html\" data-id=\"bfe1b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ============================================================\r\n     WIDGET FLUTUANTE \u2014 BUPURPE\r\n   ============================================================ -->\r\n\r\n<style>\r\n  :root {\r\n    --bp-primary: #7B2FF7;\r\n    --bp-primary-dark: #5C1FC2;\r\n    --bp-text: #1A1A1A;\r\n    --bp-bg: #FFFFFF;\r\n    --bp-muted: #6B6B6B;\r\n    --bp-border: #E5E5E5;\r\n    --bp-radius: 14px;\r\n  }\r\n  #bp-widget-launcher {\r\n    position: fixed; bottom: 24px; right: 24px; z-index: 9998;\r\n    width: 60px; height: 60px; border-radius: 50%;\r\n    background: var(--bp-primary); color: #fff; border: none;\r\n    box-shadow: 0 8px 24px rgba(123, 47, 247, 0.35); cursor: pointer;\r\n    display: flex; align-items: center; justify-content: center;\r\n    transition: transform 0.2s ease, box-shadow 0.2s ease;\r\n  }\r\n  #bp-widget-launcher:hover { transform: scale(1.06); box-shadow: 0 10px 28px rgba(123, 47, 247, 0.45); }\r\n  #bp-widget-launcher svg { width: 26px; height: 26px; }\r\n  #bp-widget-overlay {\r\n    position: fixed; inset: 0; background: rgba(20, 20, 20, 0.45); z-index: 9999;\r\n    display: none; align-items: center; justify-content: center; padding: 20px;\r\n  }\r\n  #bp-widget-overlay.bp-open { display: flex; }\r\n  #bp-widget-modal {\r\n    background: var(--bp-bg); width: 100%; max-width: 420px; border-radius: var(--bp-radius);\r\n    padding: 28px 26px 24px; position: relative; font-family: 'Inter', system-ui, sans-serif;\r\n    box-shadow: 0 20px 60px rgba(0,0,0,0.25); animation: bp-fade-in 0.25s ease;\r\n  }\r\n  @keyframes bp-fade-in { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: translateY(0); } }\r\n  #bp-widget-close { position: absolute; top: 14px; right: 14px; background: none; border: none; font-size: 20px; line-height: 1; cursor: pointer; color: var(--bp-muted); }\r\n  #bp-widget-modal h3 { margin: 0 0 6px; color: var(--bp-text); font-size: 20px; font-weight: 700; }\r\n  #bp-widget-modal p.bp-subtitle { margin: 0 0 20px; color: var(--bp-muted); font-size: 14px; }\r\n  .bp-field { margin-bottom: 14px; }\r\n  .bp-field label { display: block; font-size: 13px; font-weight: 600; color: var(--bp-text); margin-bottom: 6px; }\r\n  .bp-field input, .bp-field select, .bp-field textarea {\r\n    width: 100%; box-sizing: border-box; padding: 11px 12px; border: 1px solid var(--bp-border);\r\n    border-radius: 10px; font-size: 14px; font-family: inherit; outline: none;\r\n    transition: border-color 0.15s ease; background: #fff;\r\n  }\r\n  .bp-field input:focus, .bp-field select:focus, .bp-field textarea:focus { border-color: var(--bp-primary); }\r\n  .bp-field textarea { resize: vertical; min-height: 70px; }\r\n  .bp-field select { appearance: auto; cursor: pointer; }\r\n  .bp-dropdown { position: relative; }\r\n  .bp-dropdown-trigger {\r\n    width: 100%; box-sizing: border-box; padding: 11px 12px; border: 1px solid var(--bp-border);\r\n    border-radius: 10px; font-size: 14px; font-family: inherit; background: #fff; cursor: pointer;\r\n    text-align: left; display: flex; align-items: center; justify-content: space-between; color: var(--bp-text);\r\n  }\r\n  .bp-dropdown-trigger.bp-placeholder { color: #9a9a9a; }\r\n  .bp-dropdown-trigger:focus, .bp-dropdown.bp-dropdown-open .bp-dropdown-trigger { border-color: var(--bp-primary); outline: none; }\r\n  .bp-dropdown-trigger .bp-chevron { width: 16px; height: 16px; flex-shrink: 0; margin-left: 8px; transition: transform 0.15s ease; }\r\n  .bp-dropdown.bp-dropdown-open .bp-chevron { transform: rotate(180deg); }\r\n  .bp-dropdown-list {\r\n    position: absolute; top: calc(100% + 6px); left: 0; right: 0; background: #fff;\r\n    border: 1px solid var(--bp-border); border-radius: 10px; box-shadow: 0 12px 28px rgba(0,0,0,0.14);\r\n    max-height: 220px; overflow-y: auto; z-index: 10; display: none; padding: 4px;\r\n  }\r\n  .bp-dropdown.bp-dropdown-open .bp-dropdown-list { display: block; }\r\n  .bp-dropdown-option { padding: 10px 12px; font-size: 14px; border-radius: 8px; cursor: pointer; color: var(--bp-text); }\r\n  .bp-dropdown-option:hover, .bp-dropdown-option.bp-active { background: var(--bp-primary); color: #fff; }\r\n  .bp-dropdown-option.bp-selected { font-weight: 600; }\r\n  #bp-widget-submit {\r\n    width: 100%; padding: 13px; background: var(--bp-primary); color: #fff; border: none; border-radius: 10px;\r\n    font-size: 15px; font-weight: 600; cursor: pointer; display: flex; align-items: center; justify-content: center;\r\n    gap: 8px; transition: background 0.15s ease, opacity 0.15s ease;\r\n  }\r\n  #bp-widget-submit:hover { background: var(--bp-primary-dark); }\r\n  #bp-widget-submit:disabled { opacity: 0.6; cursor: not-allowed; }\r\n  #bp-widget-error { display: none; color: #C0392B; font-size: 13px; margin-top: 10px; }\r\n  #bp-widget-consent { font-size: 12px; color: var(--bp-muted); line-height: 1.5; margin: 4px 0 14px; }\r\n  #bp-widget-consent a { color: var(--bp-primary); text-decoration: underline; }\r\n  .bp-spinner { width: 14px; height: 14px; border: 2px solid rgba(255,255,255,0.5); border-top-color: #fff; border-radius: 50%; animation: bp-spin 0.7s linear infinite; display: none; }\r\n  #bp-widget-submit.bp-loading .bp-spinner { display: inline-block; }\r\n  #bp-widget-submit.bp-loading .bp-label { display: none; }\r\n  @keyframes bp-spin { to { transform: rotate(360deg); } }\r\n<\/style>\r\n\r\n<button id=\"bp-widget-launcher\" aria-label=\"Falar com a Bupurpe\">\r\n  <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\">\r\n    <path d=\"M21 11.5a8.38 8.38 0 0 1-.9 3.8 8.5 8.5 0 0 1-7.6 4.7 8.38 8.38 0 0 1-3.8-.9L3 21l1.9-5.7a8.38 8.38 0 0 1-.9-3.8 8.5 8.5 0 0 1 4.7-7.6 8.38 8.38 0 0 1 3.8-.9h.5a8.48 8.48 0 0 1 8 8v.5z\"\/>\r\n  <\/svg>\r\n<\/button>\r\n\r\n<div id=\"bp-widget-overlay\">\r\n  <div id=\"bp-widget-modal\">\r\n    <button id=\"bp-widget-close\" aria-label=\"Fechar\">&times;<\/button>\r\n    <h3>Vamos conversar<\/h3>\r\n    <p class=\"bp-subtitle\">Preencha os dados abaixo e continuamos no WhatsApp.<\/p>\r\n    <form id=\"bp-widget-form\">\r\n      <div class=\"bp-field\">\r\n        <label for=\"bp-nome_completo\">Nome completo<\/label>\r\n        <input type=\"text\" id=\"bp-nome_completo\" name=\"nome_completo\" required autocomplete=\"name\">\r\n      <\/div>\r\n      <div class=\"bp-field\">\r\n        <label for=\"bp-nome_da_empresa\">Nome da empresa<\/label>\r\n        <input type=\"text\" id=\"bp-nome_da_empresa\" name=\"nome_da_empresa\" required>\r\n      <\/div>\r\n      <div class=\"bp-field\">\r\n        <label for=\"bp-ramo_atividade-trigger\">Ramo de atividade<\/label>\r\n        <div class=\"bp-dropdown\" id=\"bp-ramo_atividade-dropdown\">\r\n          <button type=\"button\" class=\"bp-dropdown-trigger bp-placeholder\" id=\"bp-ramo_atividade-trigger\" aria-haspopup=\"listbox\" aria-expanded=\"false\">\r\n            <span id=\"bp-ramo_atividade-label\">Selecione uma op\u00e7\u00e3o<\/span>\r\n            <svg class=\"bp-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\r\n          <\/button>\r\n          <div class=\"bp-dropdown-list\" role=\"listbox\" id=\"bp-ramo_atividade-list\">\r\n            <div class=\"bp-dropdown-option\" data-value=\"Est\u00e9tica Facial\" role=\"option\">Est\u00e9tica Facial<\/div>\r\n            <div class=\"bp-dropdown-option\" data-value=\"Est\u00e9tica Corporal\" role=\"option\">Est\u00e9tica Corporal<\/div>\r\n            <div class=\"bp-dropdown-option\" data-value=\"Procedimentos Minimamente Invasivos\" role=\"option\">Procedimentos Minimamente Invasivos<\/div>\r\n            <div class=\"bp-dropdown-option\" data-value=\"Est\u00e9tica Capilar e Tricologia\" role=\"option\">Est\u00e9tica Capilar e Tricologia<\/div>\r\n            <div class=\"bp-dropdown-option\" data-value=\"Bem-estar e Relaxamento\" role=\"option\">Bem-estar e Relaxamento<\/div>\r\n            <div class=\"bp-dropdown-option\" data-value=\"Outros\" role=\"option\">Outros<\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <input type=\"hidden\" id=\"bp-ramo_atividade\" name=\"ramo_atividade\" required>\r\n      <\/div>\r\n      <div class=\"bp-field\">\r\n        <label for=\"bp-email\">E-mail<\/label>\r\n        <input type=\"email\" id=\"bp-email\" name=\"email\" required autocomplete=\"email\">\r\n      <\/div>\r\n      <div class=\"bp-field\">\r\n        <label for=\"bp-whatsapp\">WhatsApp<\/label>\r\n        <input type=\"tel\" id=\"bp-whatsapp\" name=\"whatsapp\" placeholder=\"(11) 99999-9999\" required autocomplete=\"tel\">\r\n      <\/div>\r\n      <p id=\"bp-widget-consent\">\r\n        Ao enviar, voc\u00ea concorda que seus dados sejam usados para retorno via WhatsApp.\r\n        <a href=\"#\" id=\"bp-widget-privacy-link\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de Privacidade<\/a>.\r\n      <\/p>\r\n      <button type=\"submit\" id=\"bp-widget-submit\">\r\n        <span class=\"bp-spinner\"><\/span>\r\n        <span class=\"bp-label\">Enviar e ir para o WhatsApp<\/span>\r\n      <\/button>\r\n      <div id=\"bp-widget-error\">N\u00e3o foi poss\u00edvel enviar. Tente novamente.<\/div>\r\n    <\/form>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n\r\n  const WHATSAPP_NUMBER = \"5511930008128\";\r\n  const WHATSAPP_MESSAGE_TEMPLATE = (data) =>\r\n    `Ol\u00e1! Meu nome \u00e9 ${data.nome_completo}, da empresa ${data.nome_da_empresa} (${data.ramo_atividade}). Gostaria de saber mais sobre a Bupurpe.`;\r\n  const PRIVACY_POLICY_URL = \"https:\/\/bupurpe.com\/politica-privacidade\";\r\n\r\n  document.getElementById('bp-widget-privacy-link').href = PRIVACY_POLICY_URL;\r\n\r\n  const launcher = document.getElementById('bp-widget-launcher');\r\n  const overlay = document.getElementById('bp-widget-overlay');\r\n  const closeBtn = document.getElementById('bp-widget-close');\r\n  const form = document.getElementById('bp-widget-form');\r\n  const submitBtn = document.getElementById('bp-widget-submit');\r\n  const errorEl = document.getElementById('bp-widget-error');\r\n\r\n  const dropdown = document.getElementById('bp-ramo_atividade-dropdown');\r\n  const dropdownTrigger = document.getElementById('bp-ramo_atividade-trigger');\r\n  const dropdownLabel = document.getElementById('bp-ramo_atividade-label');\r\n  const dropdownList = document.getElementById('bp-ramo_atividade-list');\r\n  const dropdownHiddenInput = document.getElementById('bp-ramo_atividade');\r\n  const dropdownOptions = dropdownList.querySelectorAll('.bp-dropdown-option');\r\n\r\n  function toggleDropdown(open) {\r\n    const shouldOpen = open !== undefined ? open : !dropdown.classList.contains('bp-dropdown-open');\r\n    dropdown.classList.toggle('bp-dropdown-open', shouldOpen);\r\n    dropdownTrigger.setAttribute('aria-expanded', String(shouldOpen));\r\n  }\r\n  dropdownTrigger.addEventListener('click', function () { toggleDropdown(); });\r\n  dropdownOptions.forEach(function (opt) {\r\n    opt.addEventListener('click', function () {\r\n      dropdownOptions.forEach(function (o) { o.classList.remove('bp-selected'); });\r\n      opt.classList.add('bp-selected');\r\n      dropdownLabel.textContent = opt.dataset.value;\r\n      dropdownTrigger.classList.remove('bp-placeholder');\r\n      dropdownHiddenInput.value = opt.dataset.value;\r\n      toggleDropdown(false);\r\n    });\r\n  });\r\n  document.addEventListener('click', function (e) {\r\n    if (!dropdown.contains(e.target)) toggleDropdown(false);\r\n  });\r\n\r\n  function openModal() { overlay.classList.add('bp-open'); }\r\n  function closeModal() { overlay.classList.remove('bp-open'); }\r\n  launcher.addEventListener('click', openModal);\r\n  closeBtn.addEventListener('click', closeModal);\r\n  overlay.addEventListener('click', function (e) { if (e.target === overlay) closeModal(); });\r\n\r\n  form.addEventListener('submit', async function (e) {\r\n    e.preventDefault();\r\n    errorEl.style.display = 'none';\r\n\r\n    if (!dropdownHiddenInput.value) {\r\n      dropdownTrigger.style.borderColor = '#C0392B';\r\n      dropdownTrigger.focus();\r\n      errorEl.textContent = 'Selecione o ramo de atividade.';\r\n      errorEl.style.display = 'block';\r\n      return;\r\n    }\r\n    dropdownTrigger.style.borderColor = '';\r\n\r\n    const data = {\r\n      nome_completo: document.getElementById('bp-nome_completo').value.trim(),\r\n      nome_da_empresa: document.getElementById('bp-nome_da_empresa').value.trim(),\r\n      ramo_atividade: document.getElementById('bp-ramo_atividade').value,\r\n      email: document.getElementById('bp-email').value.trim(),\r\n      whatsapp: document.getElementById('bp-whatsapp').value.trim(),\r\n      origem_do_lead: 'widget_website_oficial',\r\n      pagina: window.location.href,\r\n      data_envio: new Date().toISOString()\r\n    };\r\n\r\n    submitBtn.disabled = true;\r\n    submitBtn.classList.add('bp-loading');\r\n\r\n    try {\r\n      \/\/ FIX: 'text\/plain' evita o preflight OPTIONS que o webhook do Make n\u00e3o\r\n      \/\/ respondia \u2014 era por isso que o POST real nunca sa\u00eda do navegador.\r\n      const response = await fetch('\/wp-json\/bupurpe\/v1\/contact', {\r\n        method: 'POST',\r\n        headers: { 'Content-Type': 'text\/plain;charset=utf-8' },\r\n        body: JSON.stringify(data)\r\n      });\r\n      console.log('[Bupurpe widget] Resposta do Make:', response.status, await response.text());\r\n    } catch (err) {\r\n      console.error('[Bupurpe widget] Falha ao enviar para o Make:', err);\r\n    } finally {\r\n      const text = encodeURIComponent(WHATSAPP_MESSAGE_TEMPLATE(data));\r\n      const waUrl = `https:\/\/wa.me\/${WHATSAPP_NUMBER}?text=${text}`;\r\n      window.open(waUrl, '_blank');\r\n\r\n      submitBtn.disabled = false;\r\n      submitBtn.classList.remove('bp-loading');\r\n      closeModal();\r\n      form.reset();\r\n      dropdownLabel.textContent = 'Selecione uma op\u00e7\u00e3o';\r\n      dropdownTrigger.classList.add('bp-placeholder');\r\n      dropdownOptions.forEach(function (o) { o.classList.remove('bp-selected'); });\r\n      dropdownHiddenInput.value = '';\r\n      errorEl.textContent = 'N\u00e3o foi poss\u00edvel enviar. Tente novamente.';\r\n    }\r\n  });\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In\u00edcio Servi\u00e7os Automa\u00e7\u00e3o e Intelig\u00eancia Operacional para Beleza | Bupurpe AI AI e automa\u00e7\u00e3o Beauty &#038; aesthetics Como funciona Parceiros Programa de parceria Empresa Quem somos Sobre n\u00f3s World Portuguese English X Princ\u00edpios e Valores | Bupurpe AI Nossa ess\u00eancia Tecnologia com prop\u00f3sito.Integridade em cada decis\u00e3o. Acreditamos que a inova\u00e7\u00e3o s\u00f3 gera valor duradouro quando \u00e9 constru\u00edda sobre princ\u00edpios s\u00f3lidos, decis\u00f5es respons\u00e1veis e respeito \u00e0s pessoas. IA respons\u00e1velPrivacidade e seguran\u00e7aIntegridade t\u00e9cnicaCrescimento sustent\u00e1vel 01 \u00b7 O que n\u00e3o negociamos Nossos princ\u00edpios S\u00e3o os limites \u00e9ticos, legais e t\u00e9cnicos que orientam nossas decis\u00f5es \u2014 mesmo diante de press\u00e3o por velocidade ou crescimento. \u25c7 \u00c9tica e integridade Agimos com honestidade e coer\u00eancia entre o que comunicamos e o que entregamos. A confian\u00e7a vale mais do que resultados de curto prazo. \u25c8 Privacidade e prote\u00e7\u00e3o de dados Tratamos dados com responsabilidade, aplicando privacidade desde a concep\u00e7\u00e3o e respeitando as obriga\u00e7\u00f5es legais pertinentes. \u2311 Seguran\u00e7a por concep\u00e7\u00e3o Incorporamos seguran\u00e7a \u00e0 arquitetura, aos acessos e ao ciclo de desenvolvimento, priorizando preven\u00e7\u00e3o e menor privil\u00e9gio. \u25ce Transpar\u00eancia e confian\u00e7a Comunicamos capacidades, limita\u00e7\u00f5es, condi\u00e7\u00f5es e riscos com clareza. N\u00e3o prometemos resultados que n\u00e3o podemos sustentar. \u2727 IA respons\u00e1vel Consideramos precis\u00e3o, vieses, explicabilidade, supervis\u00e3o humana e impactos sobre as pessoas, com controles proporcionais ao risco. \u2318 Integridade t\u00e9cnica Prazos n\u00e3o justificam ignorar vulnerabilidades cr\u00edticas, comprometer dados ou colocar sistemas em produ\u00e7\u00e3o sem controles necess\u00e1rios. \u25c9 Autonomia humana A tecnologia deve ampliar capacidades, n\u00e3o manipular escolhas. Rejeitamos interfaces enganosas e obst\u00e1culos artificiais. 02 \u00b7 Como escolhemos agir Nossos valores S\u00e3o as prioridades e os comportamentos que transformam nossos princ\u00edpios em produtos \u00fateis, rela\u00e7\u00f5es de confian\u00e7a e resultados sustent\u00e1veis. VALOR 01 Inova\u00e7\u00e3o com prop\u00f3sito Aplicamos tecnologia para resolver problemas concretos e criar valor real \u2014 n\u00e3o apenas para acompanhar tend\u00eancias. VALOR 02 Simplicidade inteligente Reduzimos complexidade desnecess\u00e1ria com experi\u00eancias claras, processos compreens\u00edveis e solu\u00e7\u00f5es \u00fateis. VALOR 03 Foco no cliente Ouvimos, compreendemos desafios reais e evolu\u00edmos nossas solu\u00e7\u00f5es para entregar valor consistente ao longo do tempo. VALOR 04 Agilidade respons\u00e1vel Experimentamos e aprendemos em ciclos curtos sem comprometer seguran\u00e7a, qualidade ou confian\u00e7a. VALOR 05 Autonomia com responsabilidade Incentivamos iniciativa e liberdade t\u00e9cnica dentro de limites claros, considerando impactos e consequ\u00eancias. VALOR 06 Decis\u00f5es orientadas por evid\u00eancias Usamos dados, experimenta\u00e7\u00e3o e an\u00e1lise cr\u00edtica. Reconhecemos incertezas e validamos hip\u00f3teses. VALOR 07 Aprendizado cont\u00ednuo Transformamos erros e incidentes em oportunidades para compreender causas, fortalecer sistemas e evitar recorr\u00eancias. VALOR 08 Colabora\u00e7\u00e3o e respeito Valorizamos perspectivas diferentes, comunica\u00e7\u00e3o aberta, compartilhamento de conhecimento e rela\u00e7\u00f5es \u00e9ticas. VALOR 09 Crescimento sustent\u00e1vel Buscamos resultados de longo prazo, equilibrando qualidade, seguran\u00e7a, satisfa\u00e7\u00e3o do cliente e sustentabilidade econ\u00f4mica. 03 \u00b7 Do discurso \u00e0 pr\u00e1tica Princ\u00edpios aplicados ao trabalho Nosso compromisso precisa aparecer na arquitetura, nos produtos e na forma como operamos. \u2318Engenharia e dados Controles de acesso e isolamento adequado entre organiza\u00e7\u00f5es. Testes, revis\u00e3o de c\u00f3digo e verifica\u00e7\u00f5es de seguran\u00e7a. Pol\u00edticas de reten\u00e7\u00e3o e tratamento de dados adequadas \u00e0 finalidade. Gest\u00e3o transparente de vulnerabilidades e d\u00e9bito t\u00e9cnico. \u2727Produto e experi\u00eancia Interfaces claras, acess\u00edveis e compreens\u00edveis. Permiss\u00f5es, condi\u00e7\u00f5es e consequ\u00eancias explicadas com clareza. Aus\u00eancia de padr\u00f5es manipulativos e barreiras artificiais. Decis\u00f5es de produto apoiadas em feedback e usabilidade. \u25c8Intelig\u00eancia artificial Avalia\u00e7\u00e3o de confiabilidade, vieses e limita\u00e7\u00f5es. Valida\u00e7\u00f5es e mecanismos de prote\u00e7\u00e3o proporcionais ao risco. Supervis\u00e3o humana em aplica\u00e7\u00f5es que a exijam. Rastreabilidade e revis\u00e3o de decis\u00f5es relevantes, quando aplic\u00e1vel. \u25ceGest\u00e3o e opera\u00e7\u00e3o Reconhecimento por qualidade, seguran\u00e7a e colabora\u00e7\u00e3o. An\u00e1lise de incidentes com foco em causas e preven\u00e7\u00e3o. Comunica\u00e7\u00e3o honesta sobre riscos e limita\u00e7\u00f5es. Indicadores consistentes e melhoria cont\u00ednua. 04 \u00b7 Como decidimos Os valores orientam nossas escolhas. Os princ\u00edpios estabelecem os limites. Quando prioridades entram em conflito, n\u00e3o sacrificamos seguran\u00e7a, privacidade ou confian\u00e7a para acelerar uma entrega. Tornamos os riscos expl\u00edcitos, avaliamos alternativas e documentamos decis\u00f5es de acordo com sua criticidade. Velocidade n\u00e3o justifica ignorar riscos cr\u00edticos.Crescimento n\u00e3o justifica pr\u00e1ticas enganosas.Automa\u00e7\u00e3o n\u00e3o elimina a responsabilidade humana. 05 \u00b7 Nosso compromisso Inovar sem perder a integridade.Automatizar sem desumanizar. Queremos construir solu\u00e7\u00f5es que ampliem capacidades, simplifiquem opera\u00e7\u00f5es e ajudem empresas a evoluir com mais intelig\u00eancia e confian\u00e7a. Responsabilidade exige revis\u00e3o, aprendizado, transpar\u00eancia e disposi\u00e7\u00e3o para melhorar continuamente. Intelig\u00eancia para evoluir. Tecnologia para transformar. Integridade para construir o futuro. Infraestrutura para o crescimento inteligente Links importantes In\u00edcio Quem somos Fale conosco Partners Fale conosco Brasil: contato@bupurpe.com.brGlobal: contact@bupurpe.com \u00a92019. Bupurpe AI. Todos os direitos reservados &times; Vamos conversar Preencha os dados abaixo e continuamos no WhatsApp. Nome completo Nome da empresa Ramo de atividade Selecione uma op\u00e7\u00e3o Est\u00e9tica Facial Est\u00e9tica Corporal Procedimentos Minimamente Invasivos Est\u00e9tica Capilar e Tricologia Bem-estar e Relaxamento Outros E-mail WhatsApp Ao enviar, voc\u00ea concorda que seus dados sejam usados para retorno via WhatsApp. Pol\u00edtica de Privacidade. Enviar e ir para o WhatsApp N\u00e3o foi poss\u00edvel enviar. Tente novamente.<\/p>","protected":false},"author":1,"featured_media":349,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-11111","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Princ\u00edpios e Valores | Bupurpe AI - bupurpe.com<\/title>\n<meta name=\"description\" content=\"Aumente faturamento, reduza faltas e automatize processos com solu\u00e7\u00f5es de Intelig\u00eancia Artificial para cl\u00ednicas de est\u00e9tica, beleza e sa\u00fade.\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bupurpe.com\/en\/principios-e-valores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bupurpe AI\" \/>\n<meta property=\"og:description\" content=\"Aumente faturamento, reduza faltas e automatize processos com solu\u00e7\u00f5es de Intelig\u00eancia Artificial para cl\u00ednicas de est\u00e9tica, beleza e sa\u00fade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bupurpe.com\/en\/principios-e-valores\/\" \/>\n<meta property=\"og:site_name\" content=\"bupurpe.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bupurpe\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-18T21:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bupurpe.com\/wp-content\/uploads\/2023\/12\/Bem-vindo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bupurpe.com\\\/principios-e-valores\\\/\",\"url\":\"https:\\\/\\\/bupurpe.com\\\/principios-e-valores\\\/\",\"name\":\"Princ\u00edpios e Valores | Bupurpe AI - 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